What we do
We are not an ordinary concept store
Our Concept

Our business is upcoming brands and designers. Having a great idea is a good starting point, but making it happen is another game. Our mission is to grow them in a market place that has many barriers for starters and niche labels. Our business model is tailored for this whereby the labels are our customers. This way of working is very different from the regular concept stores that you encounter...

Image is not available
The Challenge
Launching a label is complex and risky

Emerging brands and designers often make beautiful, original products such as clothing, furniture, jewelry, handbags, etc. Unfortunately, they sometimes do not have enough money, relationships, time and retail knowledge to sell their products to the wide audience and to make it happen. Standard retail requires minimum quantities, logistic requirements, track records, balance sheet checks, etc and if you do not sell enough, you are out. Selling is also a very different business from where their passion is: the product itself. Emerging brands also have a high need for honest and open customer feedback (not only family and friends) on likes and dislikes which people often do not dare to provide directly to designers.

Image is not available
You Design. We Sell.
Rent retail space at premium shopping locations in an affordable and risk-free way. We take care of the selling from A to Z.
Sell in one or more stores. You decide how much space you need and for how long (min 6 months). The more space and the longer , the cheaper ... Our crew is trained in your brand story. The product placement is done by our visual merchandisers.
We grow brands by providing direct shopper feedback via store crew, stylists and bloggers on a periodic basis and conduct in-depth customer surveys on demand. Thanks to our different stores, we build a 360° picture.
We can provide full support. For this we work together with a network of specialized partners including finance, marketing, IT, photography… Just let us know what you are looking for and we will be happy to help.
Get Onboard
How it works

We actively hunt new labels but you can also drop us a mail. We scan your brand to see if there is a match and set up a meeting. During this meeting we capture your expectations, explain how we work and see how we can collaborate.


Next we formalize the agreement and prepare for the launch. You send the product list and required information and ship the products. We set up our systems, onboard our store crew, label the products and put them in store. We announce the new label online and offline and start selling.

Sell and grow

At the end of the month we send you the sales report. You invoice us and we transfer your revenue. On a regular base we have meetings to discuss the shopper feedback and see how we can grow the label.

Collaboration works
We have build up a track record, vast experience and a network

We have grown to 4 stores in vibrant shopping cities giving the unique opportunity for labels to test, grow and scale up on their own pace. We are one of a kind.

Labels worked with us

Since 2014 we have collaborated with over a thousand labels and have build up a vast experience in supporting labels. We have +100 labels in our stores and never rest to renew the portfolio.

Social network

We have a large online and offline network and are closely watched monitored by retailers and trend spotters.