Sometimes you find a pearl in your life. I found mine in Ethiopia. He is called Yonatan. And I am Ellen, his mum and I love him. But also fond of beautiful children’s clothes. That is why Awash was born, named after his distant birth village. Awash feels like coming home for me, in things that I love to do. Besides Awash and my family, I take care of birds and wild animals in the shelter in Merelbeke.
Awash is a challenging and unique children’s clothing brand, tailored to children who play and live entirely in the moment. A pattern, a nice fabric and some yarn, I do not need anything more to make something beautiful out of it. It gives me a fantastic feeling, over and over again.