Carpet of Life, a Belgian fair design label with a story

Team in Ghent

Carpet of Life is a fair design brand. We are based in Ghent and work without borders. The production of a unique designer piece is transparent and sustainable!
In Belgium, we – the enthusiastic and entrepreneurial sisters Hendrikje and Marion – are managing the Carpet of Life brand since 2015. We put our daily effort into guiding the process from Belgium to Morocco and back to make sure that your wardrobe and personal story travel safely to the desert and come back as your Carpet of Life.

Team in m’hamid

A vital part of Carpet of Life is our local Team in M’hamid. We have been working with local Carpet of Life assistants Zeineb, Meryem, Nazha & Zahra since 2012, building a long lasting and sustainable relationship. In day to day activities they are supporting our Carpet of Life interns in monitoring production and communicating with our craftswomen. They also play a vital role in women’s ceremonies and keeping up the group spirit of the project. Carpet of Life aims to make the local assistants as self sufficient as possible. We train them and try to increase their independence and confidence. Our assistants have big smiles and beautiful faces, but asked us not to publish portrait photos due to cultural differences. Of course Carpet of Life respects that.

M’hamid El Ghizlane in Morocco

The oasis of M’hamid El Ghizlane in the south of Morocco consists of ten different villages. Women from 4 of these villages participate in making carpets for Carpet of Life. Through Carpet of Life, the traditions and craft culture is retained. The women are able to show the big potential of their creativity. By sharing their creativity they gain new aspirations and they are connected to other worlds.
The region was hit by many hardships in the past including draught. As a result of this, many men left the region and women stayed behind dividing their time over household activities and small scale farming.
In order to develop again a prosperous local economy it is crucial to empower these local women, and create new opportunities. Carpet of Life sees this opportunity in creating a brand that builds upon the pride of the local community, and so reviving and fostering the cultural life and tradition to build a better future.

Textiles

Unfortunately textiles to create products are hard to come by in these isolated parts of the world. The Sahara is totally lacking any consistent form of raw material. Textiles and such need to be imported from elsewhere, for instance most modern fabrics in Morocco come from China. So, with secondhand clothing as vital raw material, the Nomadic women of Morocco, can get to work sustaining their heritage and art form, and at the same time increase their incomes and create a better future for their families.