Fermconcept is a Belgian label that designs and crafts handmade jewelry, decoration and personalized gifts.
I am Danielle, born in Antwerp, raised in Mortsel. Mom of Cas and Fran, married to Joost. I studied Public Relations in Antwerp. My passion is creativity in all its forms. I love doing business, doing my own thing, quality and solidity, nature, a no-nonsense mentality, cocooning and so much more.
For years I have dreamed of turning my creativity into my profession … I got an idea, worked it out, choose materials, set up production, tested for quality and selected a first collection. I made photos, developed a website and webshop, designed a marketing campaign. Just to say that I have not been sitting still for the past few months. I became a designer, photographer, web designer, marketer … and in the meantime I was also a mum of two and wife.
That is why I am super proud of myself and my concept, a firm concept, FermConcept!