Loova is a Belgian jewelry label founded by designer Evelyne Broothaerts. She crafts minimalistic and pure jewelry in wood and plexiglass.
In 2011, Evelyne Broothaerts completed her studies in Fashion & Design at the Royal Academy of Fine Arts in Ghent.
A few years later, the urge of creating something of her own grew stronger. Driven by curiosity and fascination, and with lots of creativity, Evelyne challenged herself into jewellery design.
She started researching shapes as well as materials. And what began as an experiment evolved into the desire of having her own label: Loova.