AMOV apparel

AMOV Apparel was founded in 2015. AMOV aims to become a pioneer of change in the fashion industry. AMOV combines organic, responsible and sustainable materials, a new recycling system and ambitious 'giving back' principles in a unique concept.


Studio AMOV is a new Danish clothing brand that provides daywear in clean, cool and minimalistic designs. Our collection is based on quality materials from organic, responsible and sustainable sources, and it is carefully designed to be worn and cherished for years instead of seasons.

Every single AMOV piece is marked with a number that correlates with the AMOV-year of production. Our hope is that this generation identifier will help ensure longevity in our products and encourage people to reuse and enjoy their garment for as long as possible. The number is a sign of our belief that quality garments over time will become more valuable, as they become representations of personal experiences.

To help more people get use out of our garments, in 2019 we will provide a platform to resell worn, yet wearable and valuable AMOV pieces. By using a unique coding system on our garments, each customer can register their code online and receive full knowledge about production and previous ownerships of their particular garment.


AMOV Apparel Aps was founded by Kasper Hilligsøe Eis in 2015. The AMOV concept has been developed in close cooperation with innovation expert Morten Dall ( and former Kaospilot student Leonie Meyer. They have both contributed immensely to the final concept.

We formulated our original dream in this way: “We Dream of a society where a kind-hearted sense of responsibility is the natural foundation for action where success is measured in human values – not only profit, shareholder value and GDP”.

And to help the AMOV’s dreams come true we have Winnie Fristrup who is working hard to develop more styles to be cherished by our customers as well as spread our message of more responsibility, sustainability and giving back.

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