Students with a heart for cancer reserach: JAY!

Dynamic duos have been storming the business branch for years now, but their time is over. Add a third brain to that winning combination and you get a deeply motivated team of young entrepreneurs. What started out as three nervous freshmen in medicine who quickly became friends, led to the discovery of mutual interests in the entrepreneurial field.

They had a vision of an ecological clothing brand with medical influences and a chance to support a cause near and dear to their hearts. It wasn’t long until they found the perfect one: cancer research, conducted at the University of Antwerp. It was decided that part of the profit per product would go directly to the cause.

Having started their master’s degree at that very university, they thought it to be the perfect occasion to step out of their comfort zones and start the process of brainstorming, designing, testing and giving the final stamp of approval. A combination of relatively minimalistic designs and a simple color scheme that doesn’t distract from the powerful play on words, joined by thoroughness in production: the goal to be able to wear their passion on their chest was met.       Quality, fairtrade, organic cotton, anatomy, English idioms and a heart of gold. 
Job Adriaenssens, Anthony Pairon and Yann Vivier are more than proud to present their passion project: JAY, The Collective.