The Real WINE gum originated as part of an Art School experiment. Mireille Reuling from Amsterdam is a conceptual designer (3D and New Media). In 2012, she developed a 3D art installation: The Wine Xperience. This was an attempt to achieve, without actually drinking the wine,” The relaxed feel of the first sip of wine”. The person is undergoing this experience with all senses. Wine remains in the translation of the senses, the main component. The system is a combination of her inspiration: Visual Arts, Theater, Food & Drinks and Entrepreneurship. The real taste of wine in the Real WINE gum is experienced in the taste buds.