The story behind Vinoos, the real wine gum

What a party! With Vinoos you can re-create that relaxed wine moment anywhere at any time with an edible wine tasting, alone or with friends. But how did it all start?

The story

aboutMarleen Teters and Mireille Reuling are big wine fans and like to describe them selves as ambitious and balanced. They came together through working in the financial world. Both are professional businesswomen with a drive to succeed, each with her own talent in the field of marketing, conceptual design and finance. They  combine our knowledge to bring new, extraordinary concepts to the market.

 

pand_1Herengracht 203

Where it all began: They are established at Herengracht 203 Amsterdam, The Netherlands. This canal building has an appropriate ‘wine’ history attached to it. It was build around 1618 for a wine merchant; Wolfert Webber ll. The legend goes that, Webber was an illegitimate son of Willem of Orange, the founder of The Netherlands.

 

WineXperience

design_2_0The Real WINE Gum came into existence through an art school experiment. Mireille Reuling is a conceptual designer (3D and New Media) based in Amsterdam. In 2012 she developed a 3D art installation: The Wine Xperience. With this she tried to recreate the feeling of that first sip of wine, without actually drinking it. Spectators were undergoing an experience in which all of their senses were stimulated, with wine as its main component. For this installation the visual arts, theater, food & drinks, and entrepreneurship inspired her. The Real WINE Gum is the manifestation of the ‘taste’ category of this installation.

Principals of The Wine Xperience are:

1. Her fascination for the authenticity of wine, its traditions, and its universal relevance.

2. The Art project: Wine as Art.